Bad Bunny at the Superbowl: A Naked Exercise in Capitalism
- Anthony Mannino
- Feb 10
- 1 min read
Updated: Apr 28
The Superbowl halftime show this year became a minor cultural flashpoint – but what if it was just an expression of the free market in action?
When an outlet such as National Review takes the latter position, it merits serious consideration.
Was the Bad Bunny halftime show woke programming or shrewd capitalism?
National Review makes a case that the National Football League (NFL) and Roger Goodell are doing what any smart CEO would do when domestic growth plateaus: find new markets.
U.S. viewership has hit a ceiling—70% of American males already watch the NFL. The next 100 million viewers aren't in Ohio. They're in Mexico City, São Paulo, and Madrid.
Bad Bunny (or "Mr. Bunny," as the Review delightfully calls him) might just have been a new customer acquisition strategy with 45 million Instagram followers built in.
